Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities include market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.
The Bachelor of Marketing (Hons) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable.
Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA.
STPM with 2 Principal Passes
OR
A-Level with 2 Passes
OR
South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects
OR
Canadian Pre-University (CPU) with an average of 70% in 6 subjectsORUnified Examination Certificate (UEC) with Grade B in 5 subjects
OR
Foundation in Arts (Management and Accountancy Stream), Universiti Tunku Abdul Rahman (UTAR)
OR
Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
OR
Foundation from other Institutions of Higher Learning in the relevant field
OR
Matriculation Certificate, Ministry of Education
OR
Diploma, Tunku Abdul Rahman University College (TAR UC) in the relevant field
OR
Diploma from other Institutions of Higher Learning in the relevant field
OR
Other equivalent qualifications recognised by the Malaysian Government
AND
A Pass in 1 SPM Mathematics subject / equivalent
| Totally (USD) | Yearly (USD) |
|---|---|
| $ 13363 | $ 4454 |
| $ 4454 | |
| $ 4454 |
Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia
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