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Advertising

Advertising

    University Tunku Abdul Rahman (UTAR)  Business Studies  Bachelor  77

Faculty:

Faculty of Arts and Social Science

 

What will you learn?

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

The Bachelor of Communication (Hons) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan. In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations.

 

Eligibility:

STPM with 2 Principal Passes

OR

A-Level with 2 Passes

OR

South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation from other Institutions of Higher Learning

OR

Matriculation Certificate, Ministry of Education

OR

Diploma, Tunku Abdul Rahman University College (TAR UC)

OR

Diploma from other Institutions of Higher Learning

OR

Other equivalent qualifications recognised by the Malaysian Government

AND

A credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

 

Tuition Fees:

Totally (USD) Yearly (USD)
$ 13575 $ 4525
$ 4525
$ 4525

 

Course Details:

Duration: 3 Years Intakes: January, May, October

 

Core areas of emphasis:

Communication Theories Creative Thinking Design for Media Design Fundamentals Introduction to Mass Communication Introduction to Video Production and Editing Media Publication Photography in Commercial Design Industrial Training Design Campaign

 

Career prospects:

Media Planner Client Services Manager Brand Manager Market Researcher Creative Strategy Planner Art Director Copywriter Professional Photographer Visualizer, Illustrator Graphic Designer

 

Campus (Main Campus)

Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia

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