MUIC

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Public Relations

Public Relations

Public Relations

    University Tunku Abdul Rahman (UTAR)  General Studies  Bachelor  97

Faculty:

Faculty of Arts and Social Science

 

What will you learn?

UTAR Bachelor of Communication (Hons) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment. It emphasises in-depth understanding of communicaiton theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media.

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students  are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.

 

Eligibility:

STPM with 2 Principal Passes

OR

A-Level with 2 Passes

OR

South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation / Matriculation from other Institutions of Higher Learning

OR

Diploma / Advanced Diploma from other Institutions of Higher Learning

OR

Other equivalent qualifications recognised by the Malaysian Government

AND

A credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

 

Tuition Fees:

Totally (USD) Yearly (USD)
$ 13487 $ 4496
$ 4496
$ 4496

 

Course Details:

Duration: 3 Years Intakes: January, May, October

 

Core areas of emphasis:

Advanced Public Relations Writing Brand Management Communication Research Methods Communication Theories Corporate Social Responsibility Creative Strategy for Advertising Crisis Management in Public Relations Digital Communication Technology Integ

 

Career prospects:

Marketer Brand Executive Press Liaison Executive Corporate Communication Executive Public Affair Executive Social Media Executive Specialists in Public Relations

 

Campus (Main Campus)

Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia

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